Using Artificial vs Real Flowers on your wedding day
Your wedding day is one of the biggest days of your life, and for most couples its an opportunity to reflect your love and wishes for the future - and for more and more couples that now includes an emphasis on sustainability. There is increasing focus on incorporating sustainability throughout for all wedding flowers, and with wedding flowers often posing one of the biggest carbon footprints of your day, the florist industry is no exception!
At Bloomster Flowers, we want to disrupt the current model of flowers being grown to be imported across borders and enjoyed for just one day before being thrown out, and create a more sustainable option through rentals of equally beautiful wedding flowers made from high-quality artificial flowers. Now, we're not here to claim that artificial flowers are the ultimate sustainability saving grace - there are pros and cons for using either artificial or real flowers on your wedding day. But we believe that our rental model creates a more sustainable solution. Let's look into the details below.
Using natural flowers for your wedding day
Fresh flowers feel natural, romantic, and timeless. But behind their beauty lies a large environmental cost. Most wedding flowers are imported from abroad, often grown in heated greenhouses and transported thousands of kilometres by plane or refrigerated truck. That means high carbon emissions from transport, large water and energy use during growth, and single-use waste since they’re typically thrown away after one day. Locally grown flowers can reduce that footprint, but they’re not always available year-round, especially if your wedding vision includes specific colours or flowers that aren’t in season.
Using artificial flowers for your wedding day
Artificial flowers, on the other hand, are typically made from materials like silk or polyester, which does mean their initial production requires more energy and resources. However, once made, they can be used again and again. When high-quality artificial flowers like ours are reused across multiple weddings, their total footprint per use becomes remarkably low. Research suggests that after being reused just a few times, an artificial bouquet can have a smaller carbon footprint than imported fresh flowers.
That’s where rental models like ours come in — and why it makes such a difference. When couples rent their wedding flowers instead of buying them, each set of arrangements can be enjoyed by many couples, dramatically reducing waste, storage needs, and overall environmental impact. At Bloomster Flowers, that’s exactly our mission: to make weddings beautiful and more sustainable at the same time. Each bouquet and table decoration is crafted from high-quality artificial blooms and designed to last through many love stories. For example, our Whimsical Romance collection captures the gentle whimsy of a late summer evening, with deep, romantic colours and greenery to give movement.
Renting flowers also removes much of the resource-heavy side of traditional floristry. There’s no water use, no refrigeration, and no disposal at the end of the day. You simply receive your flowers beautifully styled and ready for your celebration — and when the day is over, they’re returned to be refreshed and used again. Furthermore, by repairing, refreshing, and reusing each piece, we extend the life of every arrangement — keeping waste to a minimum and beauty at its best. It’s a circular, low-waste system that feels effortless and looks stunning - and adds another feel-good element to what is undoubtedly a day full of feel-good moments.
So which option is more sustainable? It depends on how it’s used — but if your goal is to reduce waste and make eco-conscious choices, renting high-quality artificial wedding flowers is one of the most effective ways to do it. You’ll get the same stunning effect as fresh blooms, without the waste, stress, or short lifespan.
If you’re planning a 2026 wedding and want to celebrate love in full colour while keeping things kind to the planet, explore our bridal and bridesmaid bouquets or table decorations all available to rent and designed to make sustainability feel effortless. Or check out our full collections or price packages to find the best package that matches your wedding theme and needs. Because being eco-friendly doesn’t mean compromising on beauty — it just means choosing flowers that last as long as your love.